One gorgeous poster a day chosen by the author of Movie Poster of the Week at mubi.com and Graphic Detail in Film Comment. As seen on Flavorpill's "ESSENTIAL TUMBLRS FOR FILM FANS."
Install Theme
US six sheet [81” x 81”] for SINCERELY YOURS (Gordon Douglas, USA, 1955)
Designer: uncredited
Poster source: Heritage Auctions
“In 1955, Liberace was at the height of his career when tapped by Warner Bros. for his first starring motion picture, “Sincerely Yours,” a remake of The Man Who Played God (1932), with George Arliss as a deaf concert pianist… When “Sincerely Yours” was released in November, the studio mounted an ad and poster campaign with Liberace’s name in huge, eccentric, building-block letters above and much larger than the title. “Fabulously yours in his first starring motion picture!” was a tag line. The other players and staff were smallish at the bottom. The film was a critical and commercial failure; Liberace’s eccentric stage charisma did not translate as leading man to the screen. Warners quickly issued a pressbook ad supplement with new billing. “Starring” below the title, in equal plain letters: “Liberace, Joanne Dru, Dorothy Malone.” In response to the latter. TCM’s Robert Osborne recalls a more dramatic demotion: When “Sincerely Yours” played first run at the Orpheum in Seattle, the billing was altered even more: Joanne Dru, Dorothy Malone and Alex Nicol above the title (with big head shots of all three) and below the title in much smaller letters: “with Liberace at the piano.” [Wikipedia]

US six sheet [81” x 81”] for SINCERELY YOURS (Gordon Douglas, USA, 1955)

Designer: uncredited

Poster source: Heritage Auctions

“In 1955, Liberace was at the height of his career when tapped by Warner Bros. for his first starring motion picture, “Sincerely Yours,” a remake of The Man Who Played God (1932), with George Arliss as a deaf concert pianist… When “Sincerely Yours” was released in November, the studio mounted an ad and poster campaign with Liberace’s name in huge, eccentric, building-block letters above and much larger than the title. “Fabulously yours in his first starring motion picture!” was a tag line. The other players and staff were smallish at the bottom. The film was a critical and commercial failure; Liberace’s eccentric stage charisma did not translate as leading man to the screen. Warners quickly issued a pressbook ad supplement with new billing. “Starring” below the title, in equal plain letters: “Liberace, Joanne Dru, Dorothy Malone.” In response to the latter. TCM’s Robert Osborne recalls a more dramatic demotion: When “Sincerely Yours” played first run at the Orpheum in Seattle, the billing was altered even more: Joanne Dru, Dorothy Malone and Alex Nicol above the title (with big head shots of all three) and below the title in much smaller letters: “with Liberace at the piano.” [Wikipedia]

  1. housecoveredinvines reblogged this from movieposteroftheday
  2. bardinacage reblogged this from movieposteroftheday
  3. thephotografer reblogged this from movieposteroftheday
  4. inhale-exhale-agape reblogged this from movieposteroftheday
  5. tamatosouplove reblogged this from movieposteroftheday
  6. dinaika05 reblogged this from movieposteroftheday
  7. fanfickchick reblogged this from movieposteroftheday
  8. cooper214 reblogged this from movieposteroftheday
  9. keyframedaily reblogged this from movieposteroftheday
  10. write-my-mind reblogged this from movieposteroftheday
  11. butthatsnotcool reblogged this from movieposteroftheday
  12. movieposteroftheday posted this